“Websites promote you 24/7: No employee will do that.” ― Paul Cookson Big or small, often the first thing a potential customer sees from your business is your website. It’s true, to have a professional, interactive, captivating website, you need a professional website designer. That in mind, Big Gorilla Design sat down and wrote out our top 5 tips to making your small business website design stand out from the crowd. #1 Never Forget Your Customer When discussing your small business’ web site design with your designer, keep your target customers in mind. Web designers are professionals that know how to make a site that will capture and hold attention, but it is still important to keep your customers in mind when outline the wants and needs for your new site. Being clear with your website designer from the start about how you want your website to function. If you are, you are guaranteed to get the results you’re looking for. For example, are you looking for customers to be able to buy product directly from the web? Are you especially interested in highlighting your small businesses story in your website design? Mentioning these types of interests helps you and your designer come up with the most appropriate design. We recommend doing some brainstorming first! #2 Ditch the Stock Photos and Think Colors Spending the time any money on professional photos for your website can make your small business really stand out from the crowd. Ask yourself this, why spend all that time making your website and product look appealing and attractive and then put a picture of two strangers drinking coffee above it? Not only does taking original photos look more professional, but it can help grow your brand and connect with your customers. Having professional photos taken helps tell your story and highlight the uniqueness of your brand. Additionally, having original photos also can help you grow your presence on social media sites that use a lot of visual media like Instagram and Pinterest, so it’s a win-win! Next, when talking with your designer, consider your brand’s colors while keeping color psychology in mind. If you’re interested in reading more about that, check out this article, which explains how different colors impact buyers as well as how to use different colors in a small business website design. #3 Interactive Sites Keep Customers Engaged. “Great web design without functionality is like a sports car with no engine.” ― Paul Cookson Having a website that is clean and engaging helps attract customers, grow your following on social media, and more. Of course your website designer knows this, but it is important for small businesses not to shy away from a design just because it is interactive. Having an interactive website design for your small business can also help you reach out to your buyers as well as get feedback. It has also been proven in various studies that interactivity of a website design leads to a sense on credibility. #4 Keep updating, posting, and engaging on other sites as well. One reason why talking a professional when getting your small business web design up and running is because they can help you keep your website updated. While they are there to help, you can also keep things interesting by using social media and blogs to keep bringing potential customers to your website. Cross posting on your website and your social media helps keep customers engaged and informed. #5 Talk to the Pros “If you think math is hard, try web design.” -Trish Parr We understand, there are so many free website builders around these days, but small business website design is something you really should leave to the professionals. Not only will it save you a lot of time, but trust us that having a professional in your corner makes a huge difference. For example, many website builders have subpar mobile options, and a professional website designer can help you make a website that is mobile friendly and can keep up with the trends and technologies. Lastly we invite you to check out Big Gorilla Design. We are a team of creative and passionate problem solvers based out of Austin, Texas that can help you grow your business’ web design and strategy, brand development, and marketing. We love working with small business and are excited to help you start, fix, or update your website design to give your small business a professional, functional, and attractive site. Drop us a banana below or call us today at 512.550.2358.
0 Comments
Leave a Reply. |
Betsy NelsonDigital Marketing Management and Strategy based out of Munich, Germany. Archives
March 2021
Categories |